In the grand scheme of things
Well, this is a very convoluted post I have to admit, and very few people will get it. I don't mean to be arrogant or anything, but this is one of those posts that will require every single digit on your IQ scale to get it. So consider it for "Smart people only"
Have you ever contemplated why something happened to you? Like for example, somebody giving you a birthday present. It's nice, it's pretty, it's a way to get on your good side. Who wouldn't accept a gift as a token of good faith. Even if that is really not the underlying reason.
One similar occasion is wining an award for your "achievement" when you deep inside know you don't really deserve it. But you shut up anyway and accept it with all open arms. Not only that you toot your horn that you have won.
Did it ever occur to you that your win wasn't really a win and you have been carried to that position ONLY as a means to deliver a message to someone else?
I'm glad there are people who don't believe in the "Simplest explanation must be the most accurate" theory, since time and time again, it has proven it's failure in just about everything. Yet, for the 95% of the simpletons in this world. Enjoy the shortcut!
What in the cooko's brains am I talking about!?
Imagine, for a second that you're Bill Gates, and you have competition with Netscape. You want to enter a market that is dominated by someone like Netscape, there's no way in so what do you do?
You offer things for free to bribe the customers (especially ones who THINK they deserve what they're getting) you bribe them with virtual accolades, free "stuff" and other pleasantries.
From the customer's point of view, this is the highest recognition they can get. Completely unaware of the underlying message being sent to Netscape. And the message is? We're burning the whole market under your feet! And there isn't a goddamn thing you can do to stop it!
The good customers are completely oblivious to the fact that they're being used, and the services rendered are really not free! However, there's a grander scheme, there's a larger issue.
I believe in competition. It's a great driving force for economic growth. Competition provides the customers with ever products, it continuously raises the bar and as the bar raises, the quality goes up, and the prices go down. Even the companies that you least appreciate like Hyundai, KIA and other bottom echelon cause the bar to get raised on quality and lower on price. If it wasn't for these little layers, There's no one to stop any single company from completely dominating the whole industry and thereby mandating the direction it will go.
It's interesting how Arabs run business as they run their own homes. One day you will see them advocating free speech and human rights and abolishing nepotism and the likes and the very next day they would be committing the worst of these practices. They will run it as their own barn. Which is all fine and dandy as long as they stop the deafening noise about how amazing they are when they don't know the very basics of running a neutral business based on trust, commitment, responsibility, accountability and most importantly, professionalism!
Professionalism dear businesses is not in how the product is packaged or how the headquarter looks like. Professionalism is the way you run the business sticking to the rules and principles you have laid down not the childish behaviors of immature Arab decision makers who are indistinguishable from kindergarten kids.
So next time you think that someone FINALLY recognised that you're such an amazing talent, look back, think, evaluate yourself, Is there more to this "free lunch" than I can see?